Enterprise integration acceleration.
We help technology companies minimize churn and maximize adoption.
Turn enterprise Partnerships from Promises into Performance
Your technology solves real problems for DSOs.But the gap between signing a contract and achieving meaningful adoption is where momentum is lost—costing revenue, slowing expansion, and putting customer relationships at risk.
In multi-location dental organizations, technology adoption is rarely a technical problem. It’s an execution problem. The average DSO rollout takes 10–14 months. Stakeholder misalignment, competing priorities, and limited internal bandwidth turn well-intentioned implementations into drawn-out, high-friction experiences for both your team and your customers.
We change that equation.
Liminal specializes in designing and managing complex, multi-location technology deployments inside DSOs. We operate as an execution partner—handling program management, stakeholder alignment, and change leadership—so your team can stay focused on building and improving the product.
OUR SERVICES
What we do for Technology Vendors
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Selling into DSOs requires more than a strong product—it requires a go-to-market approach built for long sales cycles, complex buying committees, and enterprise-level adoption.
We help dental technology vendors design and refine DSO-specific go-to-market strategies that align product positioning, sales motion, implementation readiness, and customer success. Our work ensures what’s promised in the sales process can be delivered operationally—without overloading your internal teams or damaging trust with customers.
This includes clarifying your ideal DSO customer profile, aligning messaging to operator priorities, defining pilot-to-rollout pathways, and building repeatable motions that support scale across a growing DSO portfolio.
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DSO integrations fail not because the technology is flawed, but because execution is fragmented.
We design and lead end-to-end integration programs that bring structure, ownership, and cadence to complex, multi-location deployments. Acting as an extension of your team, we manage stakeholder alignment, deployment sequencing, and change leadership—ensuring implementations move quickly and adoption follows.
From technical discovery and rollout planning to training coordination and adoption tracking, we take responsibility for the integration lifecycle so your product teams can stay focused on building, improving, and supporting the platform.
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DSO feedback is valuable—but without context, it can distort your roadmap.
We help vendors translate real-world DSO needs into actionable product insights, separating signal from noise. Drawing on deep operational experience inside DSOs, we provide perspective on which requests drive adoption, which support scale, and which introduce unnecessary complexity.
Our advisory work helps product and leadership teams prioritize roadmap decisions that improve enterprise readiness, accelerate adoption, and strengthen long-term partnerships with DSOs—without chasing one-off requests that don’t compound.
ENGAGEMENT MODELS
HOW WE PARTNER
Project-Based Engagements
Focused execution for clearly defined initiatives.
Ideal for tackling a specific project with clear outcomes, timelines, and success criteria. We take ownership of execution, coordinate stakeholders, and drive the initiative to completion.
Best for: System implementations, integrations, operational redesigns, or one-time strategic initiatives.
Monthly Retainer Partner
Dedicated execution capacity for your evolving priorities.
Designed for organizations navigating ongoing growth, transformation, or integration. We embed as an extension of your leadership team, providing consistent execution support across multiple initiatives as priorities shift.
Best for: DSOs with overlapping initiatives, integrations, or system changes that require steady ownership and coordination.
Hybrid Model
Strategic advisory with execution flexibility.
For organizations that need strategic guidance paired with the ability to execute selectively. This model blends ongoing leadership support with the option to spin up focused project work as needed.
Best for: Leadership teams who want continuity at the strategy level while maintaining flexibility in execution support.
Not sure where to start?
We help technology vendors succeed not just in selling to DSOs—but in delivering outcomes that last.